Conception
Brand Guidelines
Resources for presenting the Conception brand consistently and professionally.
Naming
"Conception" is a single word, always spelled with a capital "C". It is the brand name of our application. When referring to dedicated releases from Conception, we ask that you capitalize them as proper nouns (e.g. "Conception Method").
Usage
Provide plenty of space around Conception assets. Make them big or make them small, but give them room to breathe. They shouldn't feel cramped or cluttered.
Conception wordmark
The Conception wordmark should be used in all references to Conception as space allows. Monochrome usage is preferred with the brand colors below.
Conception logo
For tight layouts or logo-only grids, the Conception logomark is a concise way to refer to Conception. Use with good judgment for your audience, as the Conception wordmark has stronger brand recognition.
Colors
Comfortable against light and dark backgrounds, Conception's primary brand color is a medium slate blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.